[New Job Opening] Associate, Paid Social job Vacancy in New York, NY


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Job Details:
Position Name :
Associate, Paid Social
New York, NY
Job ID :
Description : Get Cooking at HelloFresh!
At HelloFresh, our mission is to revolutionize the way we eat by making it more convenient and exciting to cook meals from scratch, at home. With offices all over the world, we deliver delicious meals to millions of customers, worldwide.
HelloFresh is one of the top three largest companies to come out of Europe over the past four years- we are now active in nine markets, and on three continents.
Job Description:
As the Associate for Paid Social, you will be responsible for assisting in identifying and scaling cost-effective customer acquisition campaigns across major paid social channels. You will help develop and execute the campaigns, perform campaign trafficking, and use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals.
You will…
Plan, design, and execute paid social (Facebook, Pinterest, Snapchat, Reddit) campaigns from execution to completion.
Help paid social team with campaign trafficking, campaign launch, reporting, and analysis
Assist to optimize campaign performance towards acquisition, activation, retention, and reactivation goals.
Manage and keep reports and analyses up to date to monitor main KPIs (CAC, CVR, CTR, etc.) on a daily basis
Analyze & report on campaign KPIs to key stakeholders.
Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.—(targeting, optimization, creative direction, etc.)
Work with Brand Team to oversee and provide feedback for paid social creative development
Partner with external partners on platform specific strategy and maintain partner relationships
Conduct research on other players within the industry and provide recommendations on creative strategy
Manage voucher code creation process across all paid social channels
You are/have…
A bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
High-level attention to detail
Strong analytical ability and problem-solving skills
Strong organizational skills and project management ability
1+ years of experience directly managing paid social campaigns.
1+ years of Facebook performance marketing experience client-side or at a performance marketing agency.
Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.
Experience working with performance marketing metrics and platform reporting
Experience with Microsoft Excel
Experience working with FMP’s such as Smartly, Kenshoo, 4C, etc.
Strong analytical skills; able to use data to optimize day-to-day performance.
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