[New Job Opening] Head – Consumer Insights (Brand Marketing) job Vacancy in Bengaluru, Karnataka


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Job Details:
Position Name :
Head – Consumer Insights (Brand Marketing)
Bengaluru, Karnataka
Job ID :
Description :
About PhonePe
PhonePe is India’s leading digital payments platform with over 280 million registered users. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, pay at stores, make utility payments, buy gold, and make investments. PhonePe went live for customers in August 2016 and was the first non-banking UPI app and offered money transfer to individuals and merchants, recharges and bill payments to begin with. In 2017, PhonePe forayed into financial services with the launch of digital gold, providing users with a safe and convenient option to buy 24-karat gold securely on its platform. PhonePe has since launched Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, Corona Care, a dedicated insurance product for the COVID-19 pandemic among others.
PhonePe launched its Switch platform in 2018, and today its customers can place orders on over 300 apps including Ola, Myntra, IRCTC, Goibibo, RedBus, Oyo etc. directly from within the PhonePe mobile app. PhonePe is accepted at over 18 million merchant outlets across 500 cities nationally.
At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
The Role
The consumer insights head will be on the forefront of the Insights transformation at PhonePe. The
research function within the brand marketing team will be the voice of the consumer and an essential
strategic partner to the marketing team to unlock growth for the payments and financial services business.
This role will be responsible for the independent leadership and execution of all strategy, business, brand
and innovation insights work for mother brand and all relevant sub-brands. This role is a critical partner to
the Marketing, Media, Digital and Business teams to ensure that the decisions we make and assets we
develop are based on the needs and wants of consumers.
Develop and execute a research agenda which will stimulate and deliver growth by use of internal
frameworks relating to Laws of Growth
Build / evolve propriety demand spaces / growth terrains frameworks for marketing and associated
Ensure the BU leadership is guided by Insights to translate relevant demand spaces into commercial
strategies to drive growth
Drive innovation in analytics and promote growth modelling methodology development
Responsible for marketing performance reporting, including KPI and program performance reportsIndependently design, develop and execute qualitative and quantitative research studies to address business
Design industry metrics to be used in real time by the market leaders, cutting across the entire ecosystem for all
the high growth market, newer applications, cutting edge technology developments impacting mainstream business
Ideal Candidate
Proven consumer insights or consumer research experience of minimum 15 years across industries [ having worked in
consumer tech, financial categories is a must]
Expertise in Research Design & AnalysisAbility to confront and resolve ambiguity through structured problem solvingPrioritize analyses through hypothesis-building and identifies key issuesWell versed in research methodologies and possess the ability to apply research to address the brand & business
Excellent project management skills, particularly in terms of allocating resources and ability to partner with internal
and external clients. Affinity for market intelligence
People Manager Experience & capability to lead & inspire a team
Key Metrics
Quality of business decisions made as a result of demand space mapping analyticsInsights Budgets on planData Accuracy and timelinessSharp analysis of causal relationshipsMarketing ROI and Mix modellingBrand Equity health and growthSOMInnovation metrics
PhonePe Full Time Employee Benefits
Insurance Benefits – Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
Wellness Program – Employee Assistance Program, Onsite Medical Center, Emergency Support System
Parental Support – Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
Mobility Benefits – Relocation benefits, Transfer Support Policy, Travel Policy
Retirement Benefits – Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
Other Benefits – Higher Education Assistance, Car Lease, Mobile & Broadband Reimbursements, Salary Advance Policy
Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
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