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Job Details:
Position Name : Head of Audience and Brand Marketing
Location: London
Job ID : c4ac70dff5cb41d6
Description : We’re Simply Business
We insure small businesses and enable big dreams – not just for our customers, but for our people and communities too. With over 750,000 active insurance policies, we protect builders, bakers, landlords, and more than 1,000 other trades.
We’re a B Corp too, which recognises our strong track record of having a positive impact on people, society and the environment.
But what’s it like to work here? Here are three reasons why Simply Business could be your next employer
We Embrace Individuality We value what’s important to each and every SBer. Whether that be providing access to cutting edge wellbeing support, or being part of one of our many diversity networks and communities. We also take personal development seriously – we’re all about enabling big dreams.
We Trust Who We Hire We empower SBers with choice and flexibility to make the right decisions based on the needs of their roles and we’ve been working this way long before Covid19.
There’s no one-size-fits all solution when it comes to how often we get together in person, so all of our people and teams find the rhythm that suits them best when it comes to working from home or hub.
We’re innovative We’ve created a place for people to be curious, experience new things, and bring unique ideas to the table. If you want to learn how we do all this – head over to our Careers page where you’ll see us walk the talk
If Simply Business sounds like the kind of place you’ll thrive, we’d love to hear from you.
We are looking for a Head of Audience & Brand Marketing to join our Brand Marketing Team in London
Here’s what you’ll be doing:
Be an identifier of, and incubator for, new marketing ideas working in partnership with one direct report, continually scoping fresh audience and brand marketing opportunities, prioritising in terms of potential impact then delivering against theseKeep the customer at the heart of marketing use our segmentation, audience framework, customer journey, online behaviour, and research to understand our market and prospect-to-customer behaviourCreate brilliant new brand experiences that are in keeping with our customer ambition write creative briefs and support the creative function in developing world-class campaigns across multiple channels
This is an exciting opportunity to work, learn, and develop within a high growth, international business that’s recognised for its culture and progressive values.
The role would suit a collaborative, creative marketing leader with a focus on delivering campaigns and activities to our audience of small businesses, landlords, and the self-employed. Success in the role will be measured through incremental revenue growth, as well as an increase in brand metrics such as awareness, consideration, and action – in a bid to catapult Simply Business into a new phase of growth.
We are looking for someone who is:
Keen, curious, and able to demonstrate leadership in creating, implementing, and evaluating best-in-class brand and marketing plans
Passionate about building brands and inspiring creativity, challenging how things are done to ensure innovation and customer focus
A proactive self-starter with excellent written, interpersonal, and presentation skills
Collaborative, open to ideas, and experienced in partnering with senior stakeholders – able to exert influence and advance projects in a fast-paced environment
Strong when it comes to attention to detail, with excellent organisation skills, and able to manage multiple projects / responsibilities
Able to guide and develop team members, setting strategy and monitoring progress towards goals
Our culture is inclusive and diverse
Our mission is to make Simply Business synonymous with fairness, belonging and inclusivity. We won’t be happy until we’ve created a truly inclusive culture – where every employee, whatever their background, role, or location, feels comfortable being their authentic self at work.
We all have a part to play – to learn more, to do more and to go further – in building this new reality that’ll be befitting of the diversity of the customers we serve. At Simply Business, we’re all in.
What are the benefits?
At Simply Business, our benefits let you balance life and work properly:
flexible parental leave – you can choose to take shared parental leave, plus we offer full pay for the first six months of your maternity leave and four-week fully paid paternity leave, subject to meeting the qualifying criteriaremote working – more of us are currently working remotely than usual, but longer-term you can balance working remotely with working in the office, giving you the opportunity to connect with colleaguesmental health and wellbeing resources – we take your wellbeing seriously, giving you access to counselling (through our Employee Assistance Programme) as well as technology to support your mental health (through the Unmind app)paid sabbatical – two weeks off when you’ve been here for five years and four weeks off when you’ve been here for 10 years
a dedicated learning platform – including a management and leadership programme – the platform lets you balance both work and life goals
And we compensate you fairly:
a competitive salary that reflects your experience, our pay policy and the market we’re in from your first daythe potential to earn an annual bonus based on business performance (those on commission-led roles will be rewarded monthly)we match what you put into your pension up to five per centa health cash plan reimburses your everyday medical expenses (with the opportunity to increase the level of your plan in your flexible benefits)a generous holiday entitlement of 25 days annual leave, plus bank holidays
life assurance of four times of your basic salarySmart Health services including unlimited access to a 24/7 virtual GPa flexible benefits scheme with an allocated allowance each year to choose from benefits including private medical insurance, dental insurance, travel insurance, up to five days extra holiday, and gym membership
These values are important to us and our people
LearningEmpowermentAuthenticityPioneeringSimplicity
These all mean something unique to every person at Simply Business, but if you’re thinking about working here, give them some thought. They’re at the heart of our story.
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