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Job Details:
Position Name : Head – Social Media & Content
Location: Bengaluru, Karnataka
Job ID : ba71fc5d3f13bff8
Description : About PhonePe
PhonePe is India’s leading digital payments platform with over 280 million registered users. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, pay at stores, make utility payments, buy gold, and make investments. PhonePe went live for customers in August 2016 and was the first non-banking UPI app and offered money transfer to individuals and merchants, recharges and bill payments to begin with. In 2017, PhonePe forayed into financial services with the launch of digital gold, providing users with a safe and convenient option to buy 24-karat gold securely on its platform. PhonePe has since launched Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, Corona Care, a dedicated insurance product for the COVID-19 pandemic among others.
PhonePe launched its Switch platform in 2018, and today its customers can place orders on over 300 apps including Ola, Myntra, IRCTC, Goibibo, RedBus, Oyo etc. directly from within the PhonePe mobile app. PhonePe is accepted at over 18 million merchant outlets across 500 cities nationally.
Culture
At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
The Role
The ideal candidate must have hands-on experience building consumer-facing brands/IPs with high emphasis on
social & digital marketing, proven track record for driving results, developing plans that leverage data & insights to
support decisions, managing and planning marketing budgets across multiple initiatives, working autonomously to set
roadmaps, working with creative/media agencies taking responsibility for their performance. S/he should have
demonstrated experience in pushing the bar creatively and creating an environment of innovation that encourages
continually pushing creative benchmarks and promoting new ideas in the team. Lead overall social media content
marketing strategy for the brand including marketing approach, target audience, positioning, and flawless execution
of our marketing campaigns from conception to launch
Develop clutter-breaking, relevant and delightful marketing campaigns for new campaign/category launches working
closely with content partners, internal content, creative and broader marketing teams
String together various marketing efforts across channels and platforms into one unified vision that is authentic and
seamless
Effectively direct and manage the development of multiple campaigns in parallel across languages and genres
Build and lead a high-performance partner ecosystem of launch specialists, and also influence the broader content
strategy of the business collaborating closely with internal creative teams
Responsibilities
Owner of the brand’s social media and content mandate. Develop all social media and content
campaigns and always-on strategy & roadmap in collaboration with cross-functional teams.
Plan and manage media spends, paid promotion and advertising campaigns across social media
platforms
Track, analyse, report and optimize social media performance to guide content decisions, improve
overall presence, grow engagement & analyse competitor activity
Ensure the brand’s visual, tone and style guidelines are maintained across social mediaOwn the brand’s ORM – track sentiment analysis, design escalation matrix and ensure effective
resolutions to negative conversations
Develop innovative social media and content marketing experiences that engage the consumer and
help tell meaningful stories
Be the voice in the room to always push the creative envelope for all social media campaignsPartner with the Brand Management, Growth and Internal Creative teams for integrated campaign
development
 This is a role that requires an incredibly high-velocity of decision making and getting things done. An
entrepreneurial, self-driven approach is crucial in ensuring we are live right on time, every time.
 Self-starter skilled at prioritizing and managing multiple projects and deadlines that run simultaneously.
 Demonstrated success in influencing cross-functional teams, senior stakeholders and leadership across
cross functional teams.
 Has ability to quickly innovate, implement, learn through experiments and scale based on learning.
Ideal Candidate
 Critical requirement – Have a very sharp spike on creative thinking having a clear desire and demonstrated ability
to push the envelope for the brand on it’s creative mandates
 Creative thinker with a drive to push the bar on creative excellence across channels, campaigns and businesses,
appetite to experiment, deploy strategy roadmaps and deliver results
 Minimum 8 years of experience having handled social and creative/content mandates with brands in consumer
tech / BFSI / internet / large consumer facing brands at scale
 Must be commercially aware having handled campaigns and media budgets at scale
 Have a strong vision for the brand and be able to translate that vision into an actionable year long roadmap and
rally stakeholders and partners across the organization and externally to deliver on it
 Ability to evangelize and set strong agendas, to innovate and drive large partner ecosystems toward a
common vision and goal
 Excellent interpersonal skills – ability to interact and influence multiple partners and stakeholders
PhonePe Full Time Employee Benefits
Insurance Benefits – Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
Wellness Program – Employee Assistance Program, Onsite Medical Center, Emergency Support System
Parental Support – Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
Mobility Benefits – Relocation benefits, Transfer Support Policy, Travel Policy
Retirement Benefits – Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
Other Benefits – Higher Education Assistance, Car Lease, Mobile & Broadband Reimbursements, Salary Advance Policy
Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
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