[New Job Opening] Manager Tournament Marketing job Vacancy in Ponte Vedra Beach, FL


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Job Details:
Position Name :
Manager Tournament Marketing
Ponte Vedra Beach, FL
Job ID :
Description : The Best Players Need the Best People.
This position is responsible for the development and direction of national and local tournament marketing strategies, utilizing paid media, earned media and promotions to drive admissions revenue, build awareness and event attendance in local markets for assigned events, while directly contributing to division goals of growing and diversifying the PGA TOUR’s fan base, creating fan engagement and increasing admissions revenue by 10%. Individual will also serve as a liaison between internal and external stakeholders to execute marketing campaigns.
Minimum 5 years’ experience in Marketing, preferably sports marketing
Bachelor’s degree in Marketing, Communications, Business, Advertising or other related discipline
Experience managing a team and a background in project management is required
Strong affinity for golf along with knowledge and understanding of the PGA TOUR, its business model and media relationships
Must possess strong communication, organization, creativity and media management skills
Understanding of driving direct revenue and fan engagement via marketing campaigns – ie. ticket sales, ecommerce, app downloads, etc.)
Develop and direct tournament marketing strategies, utilizing paid media, earned media and promotions, which build national awareness and drive admissions revenue locally for assigned Championship Management tournaments.
Work cross functionally with tournament teams, Brand Marketing and media agency to direct the development and execution of paid media plans which generate awareness and revenue against admissions budgets. Manage strategy to achieve budget goals.
Collectively work with Brand Creative team and Creative Director to develop a brand strategy and promotional campaign that creates a voice for each event in the local market. Campaigns also align and maintain consistency across the tournament and internal and external partners.
Lead tournament accounts for assigned tournaments by working cross functionally with internal (Communications, Ticket Operations, Brand Marketing, Creative Services, Digital, Title Sponsor Relations) and external (sponsors, partners, official marketing partners) stakeholders to execute integrated marketing campaigns.
Manage and oversee direct reports coordination of tournament marketing campaigns; Tasks include but are not limited to: strategic planning, managing and executing media plans, email marketing, creative fulfillment, project management, approvals, call notes, promotions, recaps and other tasks.
Support tournament executive directors in the development of marketing budgets and media evaluations and provide regular financial reporting.
Provide on-site support to execute promotions, activations and support staff at assigned tournaments.
Work in partnership with Tournament Marketing Digital/Social and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned tournaments.
Analyze historical ticket data, secondary market sales and industry trends to develop ticketing strategies across multiple tournaments and markets. Analyze the event-ticketing marketplace for new ways to generate revenue and profit.
Develop and encourage staff to pursue new tasks and challenges related to overall departmental goals and objectives.
Contribute to departmental operations, including staffing, budget management/ cost containment, and internal communication.
Special projects or other duties as assigned.
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