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Job Details:
Position Name : Website Operations Coordinator
Location: Irvine, CA 92606
Job ID : 2426cd417a62b897
Description : About The Role:
SUPER73 is seeking a Website Operations Coordinator, who will work closely with technical, business development, and marketing members of our organization, so strong communication skills are needed. Tasks require a strong attention to detail and ability to work under tight deadlines.
About You:
You are passionate about website operations management and must be able to stay focused and detail oriented with effective communication. The ideal candidate will be a results-driven, strategic thinker, who is comfortable sitting at the intersection of multiple departments. You are highly self-motivated, professional, and capable of managing your own workload and thrive in a fast-paced environment. You are interested in the backend execution of ecomm / website initiatives, and are eager to grow your technical prowess. You believe that there are endless opportunities to learn and you leave your ego at the door.
Primary Responsibilities:
Collaborating day-to-day operations of our website/eCommerce store and its growth
Meet and exceed standards of website performance
Leverage web analytics tools (GA, CDP, etc.) to provide data-driven suggestions to demand generation functional areas (inbound, outbound, product marketing, content, field) to improve website engagement and CRO
Develop, manage, and report on multivariate tests and personalization to drive more qualified leads; track visitor journeys (mapping and heat maps) to improve site structure and optimize offers (familiarity with Intellimize a plus)
Work with teams to ideate, create and implement tests (A/B) that will improve website conversions
Work with marketing intelligence and marketing ops to develop relevant site metrics and key performance indicators to evaluate website and funnel performance and identify opportunities for optimization
Monitor key site performance metrics and manage updates when needed (page load speed, mobile responsiveness, bounce rate, time on page, average session duration, etc.)
Coordinate web development projects/requests across departments
Facilitate ADA compliance on website (images, buttons, alt text, etc)
Copy, edit and proofread all web content
Collaborate with in-house writers and videographers to receive proper content
Ensuring all assets are optimized for website (images, videos, PDFs)
Backend CMS and sitemap maintenance and cleanup (robots.txt, unpublished pages)
Track and report on all site metrics (audience, behavior, conversion goals)
Responsible for QA (across mobile, desktop, tablet), including Framework and process
Internal company website support for US and EU (broken links, PDP updates, shipping updates, app updates, etc)
Collaborate with SEO Specialist to ensure incorporation of valuable keywords and strategies throughout web content to support search engine optimization
Ensure web-based information is archived for future needs and reference
Keep current with emerging web technologies (chatbots, widgets)
Work cooperatively with key team members
Working weekends and holidays occasionally required to launch site-wide
Required Qualifications:
Exceptional communication and organizational skills
Experience working with content management systems (Shopify, Contentful)
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Basic Adobe Photoshop skills
Proven ability to build consensus and work effectively within a cross-departmental team
3-5 years experience managing content and production for high traffic websites
Working knowledge of HTML, CSS, and JavaScript a plus
Experience with CPG businesses is preferred
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