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Job Details:
Position Name : Business Development Director
Location: London
Job ID : ffe9021538c8d692
Description : We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
To start a career that is out of the ordinary, please apply…
Job Details
ROLE Business Development Director, Brand
LOCATION London or Warwick
Kantar, backed by Bain Capital, is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.
We are the Brand team within Kantar Insights. A friendly and dynamic team who is target driven and are therefore seeking new talent to add additional perspectives and further accelerate our growth at this exciting time!
In Brand, we are lucky to be able to build long-term, in-depth partnerships with our clients through continuous Brand Guidance programmes and vitally important Brand Strategy projects. We immerse ourselves in our client’s worlds to really understand their brands, communications and business strategy in order to help them grow. We are lucky enough to work with the majority of the world’s biggest advertisers, covering categories such as personal care, household goods, food and drink, alcoholic drinks, finance, retail, technology, travel and many more.
You will be heavily involved in developing collaborative, strategic partnerships with your clients. The research is broad across multiple data sources; a blend combining brand tracking (mostly automated and app based), brand positioning, brand guidelines, analytics (there is a very strong analytics/data science team here), client data, segmentation etc.
All this in a supportive, positive, proactive, buoyant business with excellent career development opportunities, where you can expect to be properly rewarded for the results you deliver.
A crucial part of the central BD team, the Brand Business Development Director will drive growth for the domain through purposeful collaboration with clients, the BD team and Client Leads in Brand. You will be responsible for new business revenue sales targets for the Brand domain and activities across hunting (Steal) and+1 upsell.
The Business Development Director takes a long-term look at Business Development strategy, ensuring a balance of Short/Medium/Long term focus to deliver sales targets across all priority domain products. You will have a good level of Brand expertise so that you can speak credibly and with authority with senior clients and help them understand how our brand philosophy and offer can address their business issues.
The Brand Guidance offer is receiving significant investment and a broader capability stack is being built to give clients more options to meet different needs. This role will be focused on selling Core Tracking as well as a new Syndicated Tracking offer being launched in H2 2022. You will need to work closely and collaboratively with people in BD responsible for Brand Equity Evaluator on Marketplace (launching in April 2022) and Enhanced Tracking (launching in 2023) as client needs may flex up and down the range of tools in the Brand Guidance suite.
ACCOUNTABILITIES
Develops the commercial plan and strategy for Brand with the Head of Brand and Head of Business Development. Agrees on priority opportunities in SML term.
Works closely with the Brand team to agree the balance of hunting (and in some instances, farming) required to meet new business target. Leads both strands by mobilising support of the relevant individuals in the Business Development team and across the wider Kantar business.
Prioritises client opportunities around identified major growth bets through leadership of accountability for Project Steal Ensures a collaborative approach with client leads in Brand supporting Steal but takes responsibility for ensuring actions in contact plans for Steal targets are followed through.
Manages an extensive list of client contacts, developing opportunities both alone and with support of the relevant members of the BD team and the wider Kantar business. Ensures a collaborative approach with clients who are common targets for different areas of the Kantar business.Generates extensive pipeline of new client opportunities through proactive hunting and farming approaches.
Proactively works to keep the Brand team top of mind across the internal kantar business. Works with Head of Business Development and cross-sell activation leads to support client service teams to surface and manage client opportunities.
Works with Brand experts to identify the right level of expertise to identify commercial opportunities.
Works closely with team to maximise win rates in line with commercial best practice and profit guardrails.
Develops strong relationships and collaborates meaningfully across Kantar, relevant to their objectives and priorities
Builds strong relationships with our clients, commercial and team leads.
Demonstrates our core values and behaviours,
Loves to excite and delight our clients
Loves to WIN
Clients would say: I love working with you because….
You’re able to use your in-depth knowledge of building valuable brand to help with my brand measurement and development challenges: you bring me the right people and solutions to help me succeed with my objectives. You make me look great within my organisation. You are a partner and a trusted advisor.
Capabilities
Adept at executing a clear strategy around a specific business outcome. Strong record of strategic commercial outcomes.
Highly commercial, with extensive experience of success across the sales funnel.
Disciplined and action oriented. Thinks strategically about who to influence and how in order to win the pitch before the pitch.
Deep client development experience, including generating and managing individual pipeline and commercial management.
A dynamic commercial director, visible within relevant areas in the business to build energy and consensus around key offer areas.
Combines energy, clarity and a winning mentality to business development, with a specialist knowledge of brand building.
Able to engage a range of client archetypes and industries and surface business development opportunities.
An effective networker, building relationships and partnerships essential to winning work.
Someone who absolutely loves winning!
Location
London, More London PlaceUnited Kingdom
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
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