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Job Details:
Position Name : Email Marketing Manager
Location: London
Job ID : d00b80e7144e62c5
Description : Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our core belief that you can never care too much or be too thoughtful, we do things a little differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date – we are Europe’s most loved flower and gifting platform, growing at 100% year on year.2021 was an exciting year for us! In January we announced our £75 million Series D funding round, led by General Catalyst (backers of Airbnb and Deliveroo), with participation from multiple other top tier investors including Index Ventures (who have also backed companies such as Transferwise and Glossier). Bloom & Wild acquired bloomon in April 2021 and Bergamotte in July 2021, cementing our position as Europe’s leading online flower company. Together, we are active in 8 countries. We are home to a family of 3 strong brands, Bloom & Wild, Bloomon and Bergamotte.We really care about creating a diverse and inclusive team and we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us. In our team, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team.We have been named one of the 5 fastest growing tech companies in Europe and are alumni of Tech Nation’s Future Fifty. We were also one of the Sunday Times Top 100 Small Companies to Work For 2020.caring and inclusive team.*The Role*We’re looking for an Email Marketing Manager to join our Retention team, based in either London or Amsterdam. With a true passion for our customers, you’ll develop our newsletter programme and deliver on our email, push notification and in-app messages plan to drive repeat customer orders for each of our bloomon markets: Netherlands, Germany, Belgium, Denmark and UK, as part of Bloom & Wild group. Reporting to our Senior Retention Manager and with the support of our Retention Associate, you’ll also create channel forecasts for gifting and subscription customers in all of our markets, and own the winback strategy for bloomon subscribers.Your main responsibilities will include: Retention performance and communication of trading commentary and performance vs forecast to country teams, operations and other stakeholders.Forecasting repeat orders and planning activity to achieve our budgeted order volume for returning customers each month.Coordination of our email, push notification and in-app message plan.Collaborate with our Brand, Range and Country teams to deliver considered, relevant and optimised campaigns.Ownership of the newsletter test & learn programme.Driving Lifetime Value and reporting on A/B tests and KPIs, to share learning across the global retention tea and broader business.Campaign sign offs and management of the end-to-end process.Management of our Retention Associate.YouAround 3 years of experience in email or performance marketing, with a strong interest in marketing, data and customers.Passionate about developing others – ideally, you’ll have some experience supervising or managing a small team.Used to coordinating a wide variety of stakeholders to tight timelines in a fast-moving business.Super organised – able to simultaneously run a number of concurrent projects, delivering consistently to a high standard whilst remaining flexible for last minute changes.Excellent communication skills.Commercially minded.Highly logical in your approach to solving problems, ideally you’ll have an analytical background.Attention to detail – you sweat the details and take care in your work so that you deliver to a consistently excellent standard.Initiative – you take ownership to get things done and are willing to roll up your sleeves and get stuck in.Most importantly, you care about delivering world-class campaigns and are excited by the challenge of growing repeat orders across all our markets!Working EnvironmentCurrently, the majority of our teams are still working from home. However, in line with government restrictions, we are gradually opening up our beautiful, flower filled office again – for teams to use as much or as little as they’d like. We continue not to expect people to come in as a norm, though managers may ask teams to come in for specific reasons (unless you are a fully remote worker).Our plan moving forward is to continue to find ways of incorporating remote work into our daily, business as usual, ways of operating.And we have no expectation that our teams will need to come into the office 5 days per week again.*Our perks and benefits: *25 days holiday, with an additional day off for your birthday, plus bank holidays, totalling 34 days, per annumOption to buy an extra 5 days holidayFlexible working schedule (core hours from 10-4pm)Flexible bank holidays that fit with your beliefs, values and celebration calendarChoose your laptop and any extra equipment you need to do your best workHealth cash plan through SimplyhealthPersonal Development BudgetEnhanced Family Friendly PolicyWorkplace nursery – a salary sacrifice based childcare schemePension ContributionDiscounts on our blooms!Lunch & LearnsBloom & Go Wild trips (once we’re able to again)*When we’re in the office: *Our lovely, light and spacious office is conveniently located close to Vauxhall and Oval stations in London. We have an informal, inclusive and scale-up culture and those who choose to come into the office, also benefit from:Free snacksEarly finishes on Thursdays & Fridays to spend more time with each other.Beer, wine and soft drinks fridgeCycle to Work SchemeWe’re a social bunch and plan to re-start our regular company wide events as soon as we can!In addition to our normal perks and benefits we’re supporting each other and maintaining our culture remotely through:Weekly online yoga class and access to ClassPass workout contentBirthdays, anniversaries, and special occasions celebratedVirtual Stand Up for weekly company updates, and Virtual Monthly Meeting to celebrate our successes and value nominationsRemote lunch and learns.Wellbeing support through our online platform, Spill, which offers online therapy sessionsNew slack channels and ways of creating community remotelyPeak Treats to support our team during our busier times – such as DIY meal kits and letterbox snacksWe apply our five key values of delight, customer first, care, innovation and pride (find out more here), and look to reward those who are demonstrating them exceptionally in their day to day work.*Our Recruitment Process*We are continuing to conduct the majority of our interview processes remotely via video. This will involve an initial chat with Elaina in our Talent Team, followed by a phone interview with Lucy, our Head of Retention. We’ll then ask you to complete a short task in your own time, for discussion with our Retention team. This will be followed by a brief call with our CEO Aron.Your application experience is important to us and we’re keen to adapt to make every interaction even better. We welcome feedback on our recruitment process and would love to hear from you directly on how we can improve. If you have any suggestions please feel free to let us know.Job Type: Full-time
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