[New Job Opening] Executive Director of Marketing job Vacancy in Remote

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Job Details:
Position Name :
Executive Director of Marketing
Location:
Remote
Job ID :
237ecdd0042e151a
Description : MedSchoolCoach is a rapidly growing EdTech company that serves the needs of future physicians by providing the highest quality content, software, and one-to-one tutoring, and advising services. Physician-led and founded, MedSchoolCoach is driven by its mission to help shape the future of medicine. Over time, the organization has become one of the largest players in the medical space, reaching nearly 50% of prospective medical students every year through one of our products or services.Job SummaryThe Executive Director of Marketing at MedSchoolCoach will lead strategic planning, execution and reporting on all marketing efforts for our services, products and lead-generation initiatives. The role will oversee the marketing funnel, with an emphasis on awareness, interest, consideration, and intent. The role will both manage an existing comprehensive array of in-market lead generation resources and digital properties, as well as lead the development of new innovative marketing approaches and tactics. The role will also oversee product marketing, working closely with business and product owners to ensure effective customer targeting, segmentation, and positioning. Finally, the role will manage a growing team of marketing employees, contractors, and agencies.ResponsibilitiesOversee the marketing funnel, with an emphasis on awareness, interest, consideration, and intent.Develop and execute an integrated marketing strategy and roadmap with initiatives that support our overall top-line sales and marketing goals.Ensure the marketing strategy sufficiently addresses branding, advertising, email, SEO, SEM, social media, content marketing and events, and partnership support.Manage the annual marketing budget.Identify framework and methodology for measuring success and present results to senior management, including analytics and monthly reports.Manage an existing comprehensive array of in-market lead generation resources and digital properties, as well as lead the development of new innovative marketing approaches and tactics.Oversee marketing and optimization of primary web properties (i.e., MedSchoolCoach.com; ProspectiveDoctor.com) and lead generation tools (e.g., MCAT Basics Podcast; Medical School Chance Predictor; Virtual Shadowing; Pre-Med from A-Z; MCAT Prep app; etc)Cultivate external partnerships with university-based medical groupsDevelop new marketing approaches and tactics, with an emphasis on freemium services.Oversee product marketing to ensure effective customer targeting, segmentation, and positioning.Collaborate with business and product owners to conduct research on market demand, brand and product positioning, and competitive products.Lead go-to-market strategy for new product launches.Hire and manage a growing team of marketers, contractors and agencies.Hire, manage, and mentor a marketing team that is responsible for the tactical execution of marketing roadmap and initiatives.Determine optimal mix of employees and contractor/agencies to achieve goalsQualifications10+ years of experience in digital marketing with at least 5 years in a managerial role.Proven ability to effectively execute marketing programs that achieve growth goals.Hands-on experience in strategic marketing, marketing campaigns, brand development, and reporting on metrics and KPIs.Deep familiarity with CRMs (such as Salesforce or HubSpot), and various marketing automation tools and analytics tools (e.g. Google Analytics, HotJar, SEMrush).Leader with a proven track record of hiring, developing and retaining employees.Able to adapt quickly and thrive in a fast-paced, growing, and deadline-driven environment where flexibility and teamwork are critical.Able to expertly toggle between the macro/strategic and the micro/execution of initiatives.Excellent written and verbal communication skills and can craft messaging that connects with a diverse audience of stakeholders.Possessing a growth mindset.Job Type: Full-timePay: $150,000.00 – $160,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee discountFlexible scheduleHealth insuranceHealth savings accountPaid time offParental leaveProfessional development assistanceReferral programVision insuranceSchedule:Monday to FridaySupplemental Pay:Bonus payWork Location: Remote
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