[New Job Opening] Manager, Performance Marketing – Paramount+ job Vacancy in ViacomCBS Networks International, London

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Job Details:
Company name : ViacomCBS Networks International
Position Name :
Manager, Performance Marketing – Paramount+
Location:
London
Job ID :
334c86f048f7bb00
Description : Paramount + is coming to the UK… and we couldn’t be more excited!
We are a global content powerhouse and our house of brands including Showtime, Paramount Pictures, CBS, Comedy Central, MTV and Nickleodeon have shaped current events and pop culture for decades. Our content arsenal includes some of the largest and most valuable collections of entertainment in the world. Ever heard of Top Gun, Mission Impossible, Transformers, Dexter, Billions, Your Honour, The Good Fight, iCarly, Rugrats, Smurfs, Star Trek? Thought so…
All our best premium and well-known content in one service, with great local content too? It’s going to be epic!
We’ve got a mountain of entertainment and now we need your talent to bring it all to life. You could be in right at the start of Paramount + here in the UK and be part of our aspiration to being a leader in streaming. Not only that, you’ll be helping to bring premium entertainment and content to millions.
Ready to play your part?
Join our ViacomCBS International Streaming team! ViacomCBS delivers premium content to audiences across digital/streaming and traditional platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people.
Is this the role for you?
This pivotal role oversees the growth strategy and execution for connected TV marketing channels, with the objective of delivering key subscriber, revenue and overall acquisition efficiency targets for our streaming business. Reporting in to the Senior Director, Growth Marketing for the UK, this is a great opportunity for anyone who thrives at the intersection of Marketing, Growth & Data.
What will you be doing?
The Manager, Performance Marketing (CTV) will be responsible for creating and executing acquisition strategies that attract new and retain existing viewers to ViacomCBS consumer subscription products in the UK.
Produce strategy to grow user base utilizing Connected TV platforms (Amazon, Roku, PlayStation etc.)
Delivering the Growth goals around Subscribers, CAC, LTV, funnel efficiency, Churn and ARPU.
Plan, launch and scale new acquisition channels underpinned by robust measurement and attribution framework.
Continuously optimise channel performance through test and learn strategies across targeting, audience, creative and user experience.
Analyse KPIs and continuously optimize through AB testing to enhance acquisition and campaign efficiencies across partners, and platforms.
Partner with International to develop the growth stack and analytics tools.
Own and present to leadership key performance metrics around customer acquisition, cost per new customer, etc.
What are we looking for?
Minimum 2 years’ in-house or agency experience in direct-to-consumer growth marketing, with proven success achieving goals.
Hands on experience building and optimizing performance campaigns
Excellent data analysis skills, analytical and curious/entrepreneurial mindset.
Excellent relationship management skills with internal and third party suppliers
Flexibility to adapt to changes in schedules and delivery. Understanding of overall cross-platform attribution.
Product expertise leading partnering in execution of test plans, automation efforts, and improving channel/communication impact.
Good presentation skills.
Excellent interpersonal skills, a resilient spirit with experience navigating cross-functional organizations
Knowledge in TV Content
Broad digital marketing knowledge
Consumer of and genuine interest in entertainment content
Entertainment market experience.
Capability to work in a fast-paced and constantly changing environment. BS/BA in related field preferred. Master’s degree in a related field (is a bonus).
Everything else!
We offer an inclusive environment where you can really be yourself and find your niche. You’ll get to work alongside streaming platforms you can be proud of, with content that touches millions of lives. Plus, you can learn about the things we’re doing to make the industry more sustainable, and enjoy lots of perks:
A monthly streaming fund
All the health and financial benefits you’d expect, and some you wouldn’t
Flexibility to own the way you work
Mental health activities and support
All manner of BBQs, socials and events
Find out more about Paramount + from leaders
What are you waiting for? Put in your application!
Our Values:
Our values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.
Optimism & Determination : We share a positive belief that we can navigate and thrive in the landscape ahead
Inclusivity & Collaboration : We Embrace new and diverse voices, act with care and work together to capture opportunities and manager through challenges
Agility & Adaptability : We think entrepreneurially, are resilient in change and move quickly to anticipate and create what’s next
ViacomCBS is an equal opportunity employer.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. We work hard to ensure that everyone with whom we engage receive equal protection from all types of harm or abuse, regardless of age, disability, gender, racial heritage, religious belief, sexual orientation or identity; an obligation we take very seriously.
We are proud to be a Disability Confident Employer, and we take our responsibility in safeguarding children and adults seriously. We guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for. For those who will be required to interact with children, we will carry out background checks prior to joining.
Should you need any support during the recruitment process, please advise your recruiter or email UK.recruitment@vimn.com where we will support your request as suitably possible. Additionally, if you have a disability or a long-term condition (including hidden conditions such as mental health, autism, dyslexia, etc), our amazing partner Evenbreak can provide additional help and advice. Find out more at https://hive.evenbreak.co.uk
Disclaimer : Applicant must check the company profile before joining Bizplusapp.com is no way responsible for any loss.

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