[New Job Opening] Member Communications Acquire Specialist – North America, Consumer Direct Marketing job Vacancy in Beaverton, OR


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Position Name :
Member Communications Acquire Specialist – North America, Consumer Direct Marketing
Beaverton, OR
Job ID :
Description : Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.’s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Nike Consumer Direct Marketing is looking for 2 Lifecycle Marketing Specialists to be a part of the NA Member Lifecycle Marketing team and play a critical role in driving the evolution of data-driven, member-centric marketing at Nike. These positions will be key components to how we onboard, engage, and retain new Nike members, and encourage them to take actions indicative of stronger long-term engagement and retention. The two roles will focus on different phases of the member lifecycle – Engage and Retain.
The ideal candidate should have a background in or an understanding of lifecycle marketing across channels both digital and physical. The role is highly cross-functional, and will require effective communication and collaboration. The candidate will need to be able to eloquently blend art and science, with an understanding of how to interpret and action on data and an ability to develop innovative creative briefs. The candidate should understand the latest digital marketing/CRM technology in order to build comms and journeys that are feasible and take advantage of the full suite of available capabilities.
The NA Member Lifecycle Marketing team serves and retains members throughout their journey with Nike, starting to build the relationship at the moment they become a member, proactively nudging the member to the next best action, and intervening before they churn. This team is responsible for driving the creation and optimization of always-on triggered comms and notifications, delivering against an integrated cross-platform & omnichannel strategy and tailored to meet the needs of each individual platform.
As a Lifecycle Comms Specialist, you will drive the creation and optimization of always-on communications for Nike members, and partner with the channel owners to tailor and deploy by platform. This will include briefing creative & audiences, ensuring technical feasibility, and coordinating with channel teams to implement and deploy.
A typical day/week looks like planning against new capabilities and triggers from our Global partners, making recommendations to test/learn/optimize current communications, carrying out tests on a bi-weekly basis, and partnering across the org to deploy new or updated comms (emails, in-app messages, notifications).
Among others, you’ll partner with Member Growth to identify business opportunities, Marketing Science to understand data and insights, and Channel Leads to execute by platform.
Bachelor’s degree or higher or combination of relevant education, experience, and training
2-3 years of experience (professional or interns) working in CRM, loyalty and/or digital marketing
Experience implementing and managing digital marketing communications across multiple digital and physical channels
Technical knowledge of the latest digital marketing tools and channels
Experience working with and actioning on data and insights
Self-starter who excels at being a part of a team but is also skilled at working independently
Strong project management skills
Nike requires all applicants for this position to be vaccinated for COVID-19 as a condition of hire. As an equal opportunity employer, Nike will make accommodations to individuals who cannot be vaccinated in accordance with applicable law.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Disclaimer : Applicant must check the company profile before joining Bizplusapp.com is no way responsible for any loss.

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