Are you looking for a Job in Programmatic – Ecommerce Executive Field then this post may be relevant to you.
Job Details:
Company name : Mindshare
Position Name : Programmatic – Ecommerce Executive
Location: London
Job ID : 958a65958882dcac
Description : Programmatic eCommerce Account Executive
Job title: Programmatic eCommerce Account Executive
Department: Outcomes Programmatic Design
Client/s: Unilever (eCommerce)
Reports to: Programmatic eCommerce Account Director
Role purpose:
A role exists within Mindshare Outcomes within a growing Programmatic specialist team. We are looking for a Programmatic Account Executive who will play an instrumental role in further developing our eCommerce offering by taking ownership of the ongoing client engagement, working collaboratively with a team of Programmatic AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.
Agency background:
Mindshare Outcomes is a digital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Social and SEO for our clients. Mindshare Outcomes delivers tailored performance solutions measured against meaningful business outcomes. The Mindshare Outcomes Programmatic team are responsible for planning, buying and managing Programmatic campaigns.
Our portfolio of clients includes Marks & Spencer, TKMaxx, Unilever, Dyson, Ford, and more… We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.
The Role:
The candidate will report to the Programmatic Account Director. Working within the Mindshare Outcomes Programmatic team, they will be integral to achieving client goals on Amazon.co.uk by developing and optimizing activity as part of integrated, multi-channel campaigns. The ideal candidate should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within eCommerce and Programmatic. Ideally we are looking for a candidate with 1 years + experience in eCommcerce and / or Programmatic.
Key skills & knowledge:
– Analytically minded, with the ability to identify trends and patterns within data sets
– Proactive in improving their knowledge and capability
– Highly organised, with strong attention to detail and time management skills
– Able to communicate effectively, and work as part of a team
– Experience using basic features of PowerPoint, Outlook, and Excel (E.g. Creating and formatting PowerPoint presentations, sorting and filtering data, creating graphs and tables)
– Any programming or coding knowledge would be beneficial
Principal responsibilities:
Performance
Complete daily performance checks to ensure campaigns are running effectively, and within budget
Learn to identify and proactively act upon budget optimizations requirements
Learn how digital campaigns are tracked and measured
Understand what your client’s key performance indicators (KPIs) are and how to monitor these
Understand the role audiences play in targeting and campaign optimization
Become confident in how to set up Programmatic campaigns, including structure, buy methods, formats, and ability to perform audience targeting research (@handles, interests, demographics, keywords, retargeting, etc.)
Understand how Programmatic metrics interrelate and can influence each other, within the context of eCommerce
Identify the optimization levers available to improve campaign performance to meet your client’s KPIs
Demonstrate a working knowledge of both manual and 3rd party bid management
Contribute to materials required for regular internal or client meetings
Understand the approach to preparing a media plan in response to a client’s brief
Deliver client reporting and analyze campaign results under the guidance of the Account Manager, with a view to developing actionable insights
Familiarize yourself with, and apply, the Mindshare Outcomes Programmatic best practice in order to execute World Class campaigns
Unilever also buys some Amazon managed service activity, so understand the difference between this route and buying media programmatically.
Actively seek creative and innovative media solutions to achieve our ambition of inventing the future of media
Establish an understanding of how digital and eCommerce fit into the overall marking mix.
Process
Establish an understanding of the mechanics of Programmatic and direct IO buying
Complete the necessary specialist qualification, e.g. Google DV30, GA, all relevant programmatic qualification across various DSPs.
Become confident in navigating the platforms required to manage Paid Media campaigns
Ensure exceptional finance management by accurately completing the Mindshare finance process for your clients, including booking and reconciling activity within deadline and address finance queries
Performance measures:
– Inquisitive and proactive approach to learning and development
– Exceptional execution and application of Best Practice.
– Meeting and exceeding clients’ performance targets
– Certification in relevant tools and systems
– Involvement in wider initiatives at Mindshare such as Huddle
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