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Job Details:
Position Name : Senior Manager, Strategy & Digital Marketing, Global, London
Location: London
Job ID : 40766cb94ff4c935
Description : Basic information
Location
London
Service line
Enabling Functions
Date published
28-Jan-2022
Req #
8424
Job description
Your opportunity
Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cutting-edge products and services that deliver outstanding value and that are global in vision and scope? Work with other experts in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?
Want to make an impact that matters? Consider Deloitte Global.
Global Tax & Legal deploys the right team of experts to address the ever-evolving needs of our businesses around the world. Our professionals deliver superior compliance and advisory insights and guidance (local and global) to support our businesses operating in singular or multiple jurisdictions.
We encourage consideration of flexible ways of working, both formal and informal arrangements that allow for the best outcomes for our people and our clients. If this opportunity is of interest to you with some flexibility, please do discuss with us.
Your role
As a digital marketing guru, you know that digital interactions activate customer experiences. You are quick to spot and pioneer digital trends that drive awareness, interest and brand engagement. You are a strong combination of analytical, marketing, design and project management expertise—and can architect an integrated digital marketing strategy across the entire client lifecycle.
You are data-driven and are not afraid to get in the weeds with Web analytics, metrics and KPIs. You are wired to continuously monitor, align, and improve engagement and conversion rates across your digital portfolio, including: Web sites, microsites, landing pages, SEM/SEO, and social programs.
Responsible for leading digital marketing campaigns for Global Tax & Legal and oversight of Global Tax & Legal’s presence on Deloitte.com external website and the marketing aspects of the Deloitte tax@hand mobile app
Plan, develop and execute multi-touch campaigns, strategies, nurture flows, and engagement programs.
Direct and manage tactical execution of external integrated marketing campaigns. This includes creating core market messaging and positioning, writing marketing content, and producing material suites across various channels (digital, print, social, video, etc.) to aid with local activation in targeted jurisdictions. Will require collaboration and coordination with internal groups and outside agencies.
Offer creative concepts for review and approval. Review and edit internal and external marketing pieces including digital ads, brochures, newsletters and websites
Use analytics tools to optimize campaigns in progress and develop post campaign results reports for leadership.
Help establish and drive Deloitte’s Global Tax & Legal digital strategy including campaigns with third parties, LinkedIn, Twitter, and other social media channels
Act as a catalyst for digital transformation by tracking, analyzing and sharing emerging digital technologies, approaches and industry best practices
Be a digital marketing and strategy thought leader, and partner with others in creating the future of Deloitte through digital innovation
Collaborate with country-based marketing professionals to ensure Deloitte Tax & Legal is positioning itself consistently as a global network and service provider, with local expertise
Team with the Global Tax & Legal Brand and Communications teams to support development of Deloitte Tax & Legal Marketing presence on the Deloitte Resources intranet site
Oversee assigned direct reports and mentor junior team members
Support and manage other assigned global marketing projects as requested
Your work, your choice
At Deloitte we believe the best impact is the value we add, not the hours we sit at our desk. We carefully consider agile ways of working, both formal and informal, that allow for the best impact for our people and our clients. Please speak to your recruiter about the working pattern that works best for you.
Location: London based role
Work pattern: This is a permanent contract opportunity. The role can be worked on a full-time basis.
Your professional experience
Essential:
Thorough understanding of digital marketing and channel management
In-depth understanding of business concepts with integrated marketing expertise including sales funnels, client lifecycles, and demand generation.
Excellent writing and editing competencies, interpersonal communication skills, project management abilities, and business acumen
Extremely detail-oriented, a proactive and independent problem solver, be able to build strong virtual networks and relationships, share new ideas and influence the thinking of senior global stakeholders to act.
Familiarity with current methodologies in marketing material development, design, and production for both traditional and digital mediums
Sound aesthetic sense in business context and ability to think through processes innovatively
Strong collaborative mindset and ability to work with colleagues across many cultures
Strong time management skills with the ability to balance competing priorities, manage stakeholder expectations and proactively communicate this where necessary
Ability to actively listen, understand, manage ambiguity, flex as conditions change, and build consensus in a diverse global environment within various levels of leadership and competing priorities.
Interest in and ability to manage others and invest in talent development
Ability to work independently with minimal day-to-day supervision and possess sound professional judgment and discretion
Infrequent travel may be required (2–3 times per year)
Your service line: Deloitte Global
Across disciplines and across borders, Deloitte Global supports our network of member firms by developing and driving global strategy, programs, and platforms, and creating new solutions and transformational experiences. Deloitte Global professionals makes an impact that matters to the world of Deloitte. We share a passion for igniting change and a strong service orientation that shapes our organization and those it supports.
Personal independence
Regulation and controls are standard practice in our industry and Deloitte is no exception. These controls provide important legal protection for both you and the firm. We are subject to a number of audit regulations, one of which requires that certain colleagues abide by specific personal independence constraints. This can mean that you and your “Immediate Family Members” are not permitted to hold certain financial interests (shares, funds, bonds etc.) with audit clients of the firm. The recruitment team will provide further detail as you progress through the recruitment process.
About Deloitte
Our Purpose & Strategy
To make an impact that matters for our clients, our people and society – defines who we are and what we stand for. Our purpose provides the foundation for our strategy and our aspiration to be the undisputed leader in professional services: this is not about size, it’s about being the first choice. The first choice for the largest and most influential clients, and the first choice for the best talent.
What do we do?
Deloitte offers global integrated professional services that include Audit & Assurance, Consulting, Financial Advisory, Legal, Risk Advisory and Tax Consulting. Our approach combines intellectual leadership, industrial expertise, insight, consulting & problem solving capabilities whatever the role, technology revolutions and innovation from multiple disciplines to help our clients excel anywhere in the world.
Beyond the UK: Deloitte North and South Europe
The UK is part of Deloitte North and South Europe (NSE), the second largest member firm in the Deloitte network. Deloitte NSE combines operations in Belgium, Central Mediterranean (Italy, Greece, Malta), Ireland, the Middle East (Bahrain, Cyprus, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Palestinian Ruled Territories, Qatar, Saudi Arabia, United Arab Emirates, Yemen), the Netherlands, the Nordics (Denmark, Finland, Iceland, Norway and Sweden), Switzerland and the UK. Deloitte NSE brings together 2,700 partners and over 50,000 people, combining our unmatched breadth and depth of capabilities in audit and assurance, consulting, financial advisory, risk advisory, and tax and legal across the region. Being part of Deloitte NSE supports our aspiration to be the undisputed leader in professional services and will create more opportunity and growth for our people.
What do we value?
What brings us all together at Deloitte? It’s how we approach the thousands of decisions we make every day. How we behave, our beliefs and our attitudes. In other words: our values. Whatever we do, wherever we are in the world, we lead the way, serve with integrity, take care of each other, foster inclusion, and collaborate for maximum impact. These five shared values lead every decision we make and action we take, guiding us to deliver impact how and where it matters most.
Being a Leader at Deloitte
Cultural fit and purpose-led leadership is crucial for Deloitte. Our leaders always set the example and inspire their colleagues. They make quality time for people and take an interest in them. They know what matters to people – both inside and outside work – and value them as individuals; always finding opportunities to develop them while showing respect and appreciation.
We expect colleagues at all levels to embrace and live our purpose and our leadership culture by challenging themselves to identify issues that are most important for our clients, our people, and for society and make an impact that matters. We know leadership comes in all shapes and sizes, but our Leadership Charter helps all of our people understand what we’re looking for:
We live our purpose: we act as a role model, embracing and living our purpose and values, and recognising others for the impact they make
We develop talent: we develop high-performing people and teams through challenging and meaningful opportunities
We drive performance: we deliver exceptional client service; maximise results and drive high performance from people while fostering collaboration across businesses and borders
We believe positive influence can make an impact that matters: we influence clients, teams, and individuals positively, leading by example and establishing confident relationships with increasingly senior people
We move, together, towards a strategic direction: we understand key objectives for clients and Deloitte, aligning people to objectives and setting priorities and direction.
WPFULL SLICSS
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