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Job Details:
Position Name : Associate Director, Online/App Community (Audience Development)
Location: New Jersey
Job ID : 8bcf87132abdd68c
Description : About Understood Understood is dedicated to shaping the world for difference. We focus on empowering people who learn and think differently, and those who support them, by offering customized, accessible resources and a compassionate community. To learn more about Understood and our programs, please visit: www.understood.orgAbout the positionUnderstood is looking for an associate director to lead the engagement within its new community app, Wunder. This role will lead in-app engagement while nurturing and cultivating the nascent in-app community groups. This person is a member of the product marketing team, reporting to the head of product marketing, and will be the main point of contact for the cross-functional executional team.The individual will ensure that the communities grow organically, evolve to meet the needs of select audiences, and ensure the voices of the community members are heard. There is a tight connection with the organic social community team and product team to ensure new features are efficiently and effectively rolled out across the app community.The ideal candidate has exceptional oral and written communication skills and is able to develop data-backed, human-insight driven recommendations. A fluent understanding of digital product ecosystems, social media, and online community building is a must. Experience with communities centered around parents and caregivers, and awareness of learning and thinking differences are huge pluses.Key responsibilitiesOwn the building, cultivation, engagement, and retention within the Wunder community AppDrive ongoing strategy, program development, and working cross-functionally to executePartner with organic social, editorial, growth marketing, and communications team to grow usersWork with user research and product teams to cultivate a shared understanding of community user needsIdentify growth opportunities for the online communityCraft engagement strategies to increase user activity on a daily, weekly and monthly basisLead the community engagement teamRespond to comments and customer queries in a timely mannerMonitor and report on feedback, reviews, and general sentimentProvide actionable recommendations to brand based on community feedbackAdvocate on behalf of the Wunder Community within the organizationStay up to date with social, technology and community trendsDevelop key objectives and KPIs, and provide active project management and ongoing monitoring to ensure the delivery on Understood’s strategic objectives and KPIsRecommend systems that improve the overall operations of the teamPreferred experienceYou are passionate about people, our mission, and have a strong commitment to Understood’s values and communities.Proven track record in cultivating and growing communities from the startKnowledge of or experience in learning disabilities/special education a preferred plusRelevant experience in the areas of marketing, product management, and/or community building is highly desirable.Technical knowledge and expertise in building effective engagement strategiesSuperb understanding of the role community plays within a larger brand ecosystemStrong experience in developing robust, creative, innovative and sharp strategiesKnowledge of content models and intelligence tools (e.g. social listening, audience profiling)Ability to clearly and concisely communicate ideas, concepts, and proposals to engage and excite team members and senior leaders.Demonstrated track record of leading and navigate cross-functional teamsFlexible style to influence and build relationshipsCurious and have a knack for simplifying complex subject matterStrong analytical and data skills; ability to interpret ongoing research data and media reports to guide, influence, and expertly inform communication recommendationsCommitment to Diversity, Equity, and InclusionUnderstood encourages individuals of all learning styles, ethnic, racial, and socioeconomic backgrounds, including those whose life experiences may include the challenge of access due to a disability, to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to supporting this work.Understood is an equal opportunity employer and considers all applications without regard to race, color, religion, creed, sex, national origin, ancestry, age, alienage or citizenship status, marital or familial status, domestic partnership status, caregiver status, sexual orientation, gender, gender identity or expression, change of sex or transgender status, genetic information, medical condition, pregnancy, childbirth or related medical conditions, physical or mental disability (where the applicant or employee is qualified to perform the essential functions of the job with or without reasonable accommodation), any protected military or veteran status, or status as a victim of domestic or dating violence, sexual assault or offense, stalking, or any other characteristics protected by federal, state, or local law or that of persons with whom that individual associates, or any other legally protected characteristics.For additional information on learning and attention issues, including ADD/ADHD, dyslexia, dyscalculia, dysgraphia, dyspraxia, executive functioning issues, nonverbal learning disabilities, processing issues, and more, please visit www.understood.org.Job Type: Full-timePay: Up to $145,000.00 per yearSchedule:8 hour shiftCOVID-19 considerations:COVID protocol in place.Education:Bachelor’s (Preferred)Experience:building and online/app community: 2 years (Required)Work Location:One locationWork Remotely:Temporarily due to COVID-19Work Location: One location
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