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Job Details:
Position Name : Brand & Marketing Director
Location: London SE1
Job ID : 92bc8cd96c8a8b55
Description : Whether you’re a training nut, regular raver, lively Londoner, or just have a cheeky rebellious streak… you’ll already know all about GYMBOX. And if you don’t? You’re in for one sweaty ride. Eleven locations-strong and a brand new digital fitness platform, we’re not your run-of-the-treadmill gym. We’re the ones who brought the craziest classes, best gear, sexiest clubs, and most challenging workouts to the capital. So, imagine what we could do for your work life as our Marketing lead…
Responsibilities
Ownership and development of brand, tone of voice and messaging across all channelsLead, develop and execute all in-club and digital (Out the Box) acquisition and retention strategiesPlanning, design and execution of marketing campaigns and promotions across social media, email, ATL, digital marketing (PPC, SEO, Display) and in-club materialOwn and lead the PR strategy – idea generation and execution of topical, disruptive and reactive PRDevelop and deliver award winning social media and content strategyLead the partnership & events strategy across the businessChampion member experience and own the online reviews strategyPlay a lead role on digital transformations projects – website, app, in-club techDevelop and execute new club opening strategiesRegular reporting on the effectiveness of marketing spend, ROI and recommendations on new ways to drive improvementProactively collaborate and manage stakeholders across all levels of the business, including Group Fitness Director, Commercial Director, Product Director, Member Services and Head of HROwnership of the marketing budget and experience getting bang for buck – every pound countsManagement of our external agencies and freelance teamsTo proactively lead, manage and develop the Marketing Team
About you
A brand first mind-set and story teller – you will love building a brand and creating disruptive contentHave an entrepreneurial mind-set and are excited to work for a challenger brand who thinks differentlyExceptional communication and people management skillsExperience of delivering against customer acquisition and retention targetsPossesses a strong business acumen and understanding commercial and ROI metricsA background in a fast paced working environment – you are a master of spinning many plates at onceAgile and adaptable in the face of change and can react quicklyNo job too big or too small! We roll up our sleeves and get involved wherever it’s neededA strong people-manager, with the ability to lead, develop and inspire team members
INDMANAGE
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