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Job Details:
Position Name : Creative Director, Brand Identity
Location: New York, NY
Job ID : 9dd9dcf3249c9fbf
Description : The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a newsroom that’s 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
The Brand Identity group is seeking a Creative Director. The team’s work entails collaboration across the company in service of delivering a unified experience to our audiences, ensuring that our brand expression reflects our values as a company in a clear, cohesive and coherent way, both internally and externally.
The role The Creative Director’s role will be focused on the creation of foundational identities as well as guiding the expansion of existing identities that define and unite our products and experiences—including those of our acquisitions and outside partnerships.
The range of projects will include large-scale brand governance initiatives as well as focused projects with specific desks or departments across the company. This individual will bring original concepts to life, from ideation to execution, as well as build on and contribute to ongoing workstreams. There will be a focus on developing the style guides, tools, templates and libraries that provide universal company-wide guidance.
Experience with brand, product and editorial design is helpful, as is an avid interest in journalism and the current media landscape.
This role is a full time staff position.
Qualifications we seek:
7-10 years of design experience.
A strong interest in journalism and storytelling in all forms of media.
A POV on what makes for effective, mission-focused branding and identity systems.
Exhibit a detailed typographic sensibility, paired with a nuanced eye and a skill for producing strongly conceived visual concepts across multiple mediums.
An idea producer who can envision systems expansion into a future that does not yet exist—making strategy concrete.
Ability to collaborate with and communicate visual ideas effectively to a wide range of partners and stakeholders.
Be adept and imaginative at creating, curating and assigning appropriate visuals (illustration, photography) with thoughtful impact.
Be able to adapt to change in a daily, unpredictable news production environment. The ideal candidate thrives in a multi-project, multi-paced environment.
Attention to detail and excellent written and oral communication skills.
Provide honest feedback in a constructive manner, support creative colleagues.
Inspire enthusiasm and positivity throughout the team.
Be a team player who understands that personal success is directly linked to team success.
Current knowledge of desktop, mobile, tablet, social and print environments.
Well-versed in Adobe Creative Suite and Figma (After Effects and Premiere a plus).
A sampling of projects:
Assist in the development of company-wide guidance: the Brand Book, a Brand site.
Collaborate on developing style guides for core departments, standalone properties and social platforms.
Assist in building, distributing and maintaining foundational elements and accessible library systems for them (typography, logos, icons).
Design logos for special enterprise-wide projects (Black History Continued, Olympics, etc).
Contribute to Audio and podcast identity development.
Prototype future-state projects for social, newsroom, product and events.
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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.
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