Are you looking for a Job in Email Marketing Specialist Field then this post may be relevant to you.
Job Details:
Company name : Michael Kors
Position Name : Email Marketing Specialist
Location: London WC2B
Job ID : 00ef8f6bfa04b69c
Description : Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
We have an exciting opportunity for an Email Marketing Specialist
Job Overview:
The purpose of this role is to support CRM activities in EU and ROW working closing with our NA counterparts.
Reports directly into the Senior Email and Digital Marketing Manager. The role will require regular communication with peers from other business units within the EU (e.g. Email, Design, Web Production, Brand Marketing, Retail Marketing etc.) and also their US counter parts.
Who You Are:
You are passionate, self-motivated, reliable and have strong communication skills. You thrive in a rapidly changing environment, are fashion-curious and capable of multi-tasking and prioritizing in a demanding environment.
What You’ll do:
Support the Email team with testing for new website launches
Work closely with the creative and production teams to ensure briefs and assets are delivered on time and within budget
Manage end to end campaign and content briefs for email working with key stake holders, such as Senior Buyers and the Ecommerce Trade Teams. Working on Promotional, Full Price, Brand and Retail emails.
Lead, implement and improve automated lifecycle marketing campaigns, driving engagement and improved conversion
Analyse campaign results and provide actionable insights
Produce Campaign and Trade reporting
Stay up to date with industry best practices and competitor activities
Assist the wider marketing and communication team with administrative tasks on an ad-hoc basis in order to meet team wide deadlines
Manage day to day Agency Oracle
Working knowledge on the technical set up of Email Marketing campaigns
Review Segmentation of audience to deliver performance
Forecast Weekly, Monthly, Quarterly and Annual performance metrics.
Manage Email Invoice and Budgeting
Manage 1 Developer
You’ll Need to Have:
Fashion marketing / Bachelors’ degree (ideal)
Experience working with Oracle Responsys (preferable)
Direct experience with analytics tools including Adobe Analytics/Omniture
2-3 years of experience in email marketing , ideally gained in a fashion environment
Highly organised and articulate graduate (or equivalent)
Skilled at writing a clear and informative brief
Capable of coordinating amends and approvals from various teams in a timely manner
Knowledge of database segmentation & targeting for personalisation
Solid understanding of email KPIs and deriving insights for wider business reporting and actions
Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
Experience in managing an individual or team
We’d love to see:
Strong written and verbal communication skills
Self-motivated
Adaptable, with a willingness to learn
Analytical and creative problem solving
Highly organized with good time management skills
Computer literate – Excel, PPT, Word, Photoshop
Team player – with excellent relationship-building skills
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
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