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Job Details:
Company name : Varicent
Position Name : Field Marketing Director
Location: London
Job ID : b4115cb5084c90b8
Description : Varicent is the industry leader in developing Sales Performance Management (SPM) software, enabling businesses worldwide to Plan, Operate and Pay effectively to drive sales performance and growth.A named Leader in the Gartner Magic Quadrant for Sales Performance Management seven times in a row, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50™ in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an independent global business serving mid-size and enterprise clients with our full suite of solutions to assist in smarter territory and quota planning, efficient lead to revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time. We are looking for talented, driven people that can make an impact across our organization.Varicent is recognized as an Employee Engagement Champion finalist by LinkedIn’s 2021 Talent Awards. Our team members are our number one priority. To ensure our team always feels heard by the leadership team and valued as an employee, we frequently solicit and apply feedback.Varicent is looking for an innovative, energetic, and sales-focused Director, Field Marketing for our European, Middle East, and African (EMEA) regions, with a talent for understanding regional sales needs and meeting those needs through effective partnership, strategy and execution.Reporting to the CMO and working closely with the EMEA General Manager, the Director, Field Marketing EMEA will be responsible for driving EMEA pipeline growth and conversion. You will own the EMEA Marketing strategy and execution including (but not limited to) digital marketing, database/email marketing, localized content, and events. You will be supported by Global Marketing teams located in North America and able to pull through significant assets and activity including global campaigns and will manage a discretionary budget to produce and execute EMEA-only assets and activity.This is both a strategic role and involves hand on involvement in day-to-day activities such as directly planning and executing initiatives to increase customer acquisition, maximizing pipeline generation, and improving EMEA marketing ROI through efficient investment. Our EMEA regional footprint is growing, and with this rolled filled with a successful candidate it is expected to grow faster and the Director, Field Marketing will be required to begin building their own team.What you will doMeet or exceed our quarterly, half-year, and annual plans to grow pipeline for EMEA sales teams.Define the EMEA needs from corporate marketing, product marketing, demand marketing, marketing operations, and content marketing to ensure regional sales support.Ensure the EMEA field marketing assets and activity adheres to global brand marketing standards and is aligned to product marketing strategy.Ensure our global partner marketing strategy can be effectively deployed regionally by enabling our resellers with campaign components and guidelines.Help global marketing functions refine their strategy based on regional feedback.Partner with the VP Sales EMEA on territory planning.Ensure effective collaboration across marketing and sales for EMEA marketing campaign execution or global marketing campaign execution in EMEA.Improve field marketing campaign efficiency in terms of ROI and CAC: LTV.Work closely with global content marketing and demand marketing (web) on translation and transcreation needs.Manage the EMEA field marketing budget and hiring plan.Be an advocate for the EMEA sales team and help the rest of marketing understand their goals and priorities.Be an advocate for global marketing and help the EMEA sales team understand their goals priorities.Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.What you will bring7+ years’ experience in marketing roles of increasing responsibilityPeople management experienceStrong communication skills. This role will require effective collaboration and coordination across stakeholders.Experience running a high-performing teamExperience with supporting both direct sales and channel sales teams.Experience with digital and non-digital demand generation tacticsFluency in demand generation metrics and approaches to test and optimize themAn innate sense of urgency to drive programs forwardAbility to travel if needed and comply with the Varicent’s travel and Covid 19 vaccination policiesVaricent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@varicent.comVaricent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of factJob Type: Full-time
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