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Job Details:
Company name : The Body Shop International Limited
Position Name : Global Campaign Coordinator
Location: London SE1
Job ID : d703f658e2db7714
Description : Your role
We are recruiting for a Global Campaign Coordinator to join The Body Shop at Home team at a time of exciting digital transformation. You will be supporting the newly established Global Social Selling team through regular analysis and reporting of owned and paid activity performance to support the delivery of acquisition and retention initiatives.
Key Responsibilities
Collaborate with the global digital acquisition manager and social media strategist by providing data analysis and insight that will help inform acquisition and retention strategies.
Help design insight-based testing roadmaps for acquisition and retention campaigns supporting with both analysis and implementation across paid and organic channels.
Help develop a reporting framework for acquisition and retention initiatives and leader success.
Build metrics reporting on consultant behavior as they relate to customer acquisition and retention with a lens on the application of digital acquisition strategies.
Support with agreeing OKRs for measuring performance and champion a metric focused culture.
Create, develop and maintain dashboards, reports, measurements and important metrics to analyse and supervise performance using a combination of third party and native analytics tools (e.g. Google Analytics, social media native interface, third party tools).
Deliver weekly, monthly, quarterly, yearly lead generation reports making recommendations to improve campaign efficiency and ROI, as well as providing ad-hoc reports upon request.
Design and optimise segmentation criteria for acquisition and retention initiatives identifying new engagement opportunities across paid and organic channels.
Collaborate with channel and global analytics teams to ensure alignment with consistent reporting metrics.
What we look for
Extensive experience in using a range of marketing analytics tools to track acquisition and retention activity deployed via social media, affiliate marketing, paid media and SEO.
Excellent presentation, oral and written communication skills with the ability to clearly and easily explain complex analysis results
A keen understanding of how to translate analysis findings into revenue generating initiatives
Previous experience developing testing roadmaps for acquisition and retention initiatives leveraging paid and organic channels
Extensive experience with social media listening tools, able to draw quantitative and qualitative data and insight from analysis of online conversation
In depth understanding of social media marketing a strong plus
Entrepreneurial, proactive and comfortable working in a fast-paced environment navigating large groups of stakeholders
The Body Shop
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil’s number one cosmetics manufacturer. Sustainable development has been the company’s guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
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