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Job Details:
Company name : GSK
Position Name : Global Congress Strategy Director
Location: Brentford
Job ID : 59ca4e0995c5ca8d
Description : Site Name: UK – London – Brentford, USA – Pennsylvania – Philadelphia, USA – Pennsylvania – Upper Providence
Posted Date: Feb 4 2022
Global Congress Strategy Director
The Global Specialty Care Therapy Area (SC TA) is a cornerstone of the GSK Pharmaceuticals business that is focused on establishing and building a strong commercial portfolio in new and existing therapy areas. The strategic priority of the SC TA is to create a specialty portfolio of medicines with a focus on immunology for the treatment of a range of chronic and acute conditions.
The role:
As Global Congress Strategy Director, you will be required to successfully develop and deliver GSK’s commercial presence at external medical congresses to support brand/asset, disease, business and company priorities. This is a key role, working in close collaboration and partnership between the commercial and medical teams, with a common purpose to deliver the overall congress strategy for the SC TA. You will provide strategic thought leadership and be the execution link between the SC TA / key global business unit teams and the external events, based on your deep expertise in the congress area. Through strong partnerships with the SC TA and global business units, you will deliver on strategic priorities through one of the most high-profile channels of interactions with customers. Success will be the delivery of the SC TA’ congress strategic plan whether in ‘live’, virtual or hybrid environments with positive feedback given by internal/external customers and partners.
Key Responsibilities:
In conjunction with the Medical External Engagement Director, co-chairs the congress steering group (or equivalent) to lead on defining, planning and implementing the TA congress strategy and plans for individual congresses to meet business objectives
Includes providing guidance and recommendations of the role congresses can play to achieving strategic objectives and customer engagement
Tracks, influences, recommends and challenges appropriate spend of budgets for commercial on congresses within SC TA / global business unit team (based on expertise) and facilitates corresponding agreement on milestones and deliverables for each congress to achieve optimal congress presence
Establishes and manages effective relationships with external professional societies and negotiates the best arrangements
Works with brand/asset teams to co-create and develop the strategic plan for major congresses including determining any above brand/asset activities required. This includes working with external agencies, internal commercial and medical teams, local teams, following the appropriate approval processes from medical and compliance.
Ensures a high-quality customer experience is defined before, during and after the major congresses to demonstrate GSK leadership and strong position within the therapy areas.
Provides thought leadership in defining and executing congress plans that take place in a range of settings, i.e. congresses held in person/face-to-face, virtually and/or a mixture of the two.
Leads on the planning, development and execution of global events working in partnership with brand/asset leads which are in line with all compliance, SOPs (including Scientific Engagement), GSK standards and Local Operating Company standards and identifies / works to resolve any specific challenges / issues with plans (e.g. activities outside EFPIA and GSK Scientific Engagement principles)
Project manages GSK’s presence at international congresses to ensure successful on-site delivery by collaborating with a variety of business partners and stakeholders (including GSK Pharma, GSK LOCs, Meetings CoE, etc.)
Acts as the recognised expert to GSK stakeholders involved in congress activities and leads on a range of activities in conjunction with brand/asset leads including – booth design and implementation of GSK collateral, housing, registration, logistics, organisation of pre-congress briefings and other congress meetings, internal communications, reporting TOVs to US HCOs, necessary due diligence on third parties, After Action Review post congress, etc.
Manages the relationship with i) third party vendors and agencies to ensure all necessary contracts are negotiated and in place, they are compliant with the relevant code of practice requirements, and they deliver at or above expectations at events; ii) Congress Organisers and Scientific Associations so that GSK is best positioned for sponsorship and attendance (this includes endorsement of the GSK ways of working, i.e. HCP engagement, etc.)
Acts as trusted business partner for Global Specialty Care and drives continuous improvement by introducing innovative ideas and identifying better ways to creatively streamline events and congresses (especially under budget constraints) and align congresses as part of the broader multi-channel strategy
Ensures master files are maintained, congress measurements / metrics are completed, and documentation is collected for the quarterly compliance reporting reviews, and keeps stakeholders updated on procedures to ensure congresses are delivered in an ethical and compliant manner
Leads ad-hoc Global Specialty Care priority projects as required and agreed by the leadership team and line manager via objectives year on year
APPLICATION CLOSING DATE – 25th February 2022
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Degree in Marketing, Medical, Business, Communications or equivalent experience
Post qualification experience in congress, conference and events management within the Pharmaceutical Industry (agency and / or corporate experience)
Good knowledge of the exhibit management and event organization business
Knowledge of therapy area associated with the role, market place and pharmaceutical compliance guidelines
Prior leadership experience and business/commercial acumen
Excellent organization and project management skills with strong attention to detail and ability to prioritize
Strong team player and ability to work effectively with various teams / individuals in a matrix environment to achieve business and personal objectives
Personally driven and able to work well autonomously
Customer-oriented with strong client / customer facing skills
Demonstrated ability to build and maintain strong professional relationships both internally and externally
Strong skills in managing, influencing and negotiating with external partners (e.g. agencies, speakers, etc.)
Ability to deal with ambiguity and manage through changes to get the best results
Budget management skills with aim to always provide best value
Ability to provide strategic thinking and challenge to business partners and influence where appropriate
Willingness to travel regularly on an international level and comfortable working in a global, multicultural environment
Fluency in English language, spoken and written, additional languages are an asset
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Experience and knowledge with relevant digital technology and innovative congress approaches
Knowledge of GSK policies and procedures
Why GSK?
At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Health, strengthening our leadership, and transforming our commercial execution. Now, we’re making the biggest changes we’ve made to our business in over 20 years. We’re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands.
With new ambition comes new purpose. For New GSK, this is to unite science, talent and technology to get ahead of disease together – all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive.
Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients – so we deliver what matters better and faster; accountable for impact – with clear ownership of goals and support to succeed; and where we do the right thing. So, if you’re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together.
LIGSK
As a company driven by our values of Patient focus, Transparency, Respect and Integrity, we know inclusion and diversity are essential for us to be able to succeed. We want all our colleagues to thrive at GSK bringing their unique experiences, ensuring they feel good and to keep growing their careers. As a candidate for a role, we want you to feel the same way.
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