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Job Details:
Company name : Elland Steel Structures
Position Name : Marketing Executive
Location: Halifax HX2
Job ID : c1ef7cd64e9657a5
Description : Commercial Department
Job Introduction
Your job is to handle all marketing facets within the business, interacting with various departments and stakeholders within the business. This predominantly entails working alongside business development, our commercial function and more generally business communications.
Expected Responsibilities
Management of our social media platforms; LinkedIn and Twitter.
Campaign planning and execution of tailored email and social media marketing through sales and business development
Co-ordinating our Key-Account Management Structure; involving Client research, key stakeholder mapping, tailored marketing plans and feedback loops.
Creation of client-facing sales collateral.
Handling and updating our company website.
Content Creation, both visual and written copy.
Managing all company internal communication.
Monthly commercial reporting to our Group of Directors, collating and interpreting data to advise decision making.
Monthly reporting on key marketing KPIs
Quarterly preparing of Market Segmentation analysis.
Interacting with Key Client personnel, creating feedback loops with various client stakeholders.
Required Skills/Experience
Ideally a graduate in marketing (or Chartered Institute of Marketing CIM Diploma – minimum Level 4) who has been on placement in a marketing department or in a communications agency.
Alternatively, have worked in Marketing for minimum of 1 year and is prepared to work towards the CIM Diploma
A self-starter who demonstrates initiative and enthusiasm and the ability to multi-task with self-sufficiency in prioritising workloads and planning ahead.
Strong analytical, administrative and organisational skills, with great attention to detail
Experience of WordPress and Google Analytics are key requirements
Adobe Suite experience would be an advantage
Excellent copywriting and verbal communication skills are key requirements, ability to work with and manage timelines with a freelance copywriter
Have knowledge of online marketing methods with good digital skills and experience of social media, particularly LinkedIn/Sales Navigator
Willingness to roll up sleeves and deliver hands-on help as part of a small team
Experience of the construction industry, in particular the structural steel sector is a distinct advantage
If this is of interest please send your CV referencing the position you wish to be considered for.
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