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Job Details:
Position Name : Marketing Operations Manager
Location: Mumbai, Maharashtra
Job ID : d758505f8f3ab186
Description : Key / Primary Responsibilities:
Manage Marketing Technology to deliver world-class marketing technology stack /architecture for a customers’ digital experience, marketing and acquisition
Responsible for developing digital experience capabilities including in-app marketing
Coordinate with product teams, enterprise architects, data lake, engineering teams, key account managers along with digital media strategy, personalization & digital assets team to understand the end-state requirement and design the optimal and scalable solution
Assess current MarTech architecture landscape and identify gaps in the solution design based on the best practices
Manage Adobe Marketing Cloud and Salesforce Marketing Cloud’s full stack across various digital touch points including WhatsApp
Design and deliver a real-time enterprise offer datamart along with API-driven architecture
Coordinate with various agencies to drive development & configuration of the digital marketing architecture/stack
Lead user acceptance testing while correcting any issues that arise
Secondary Responsibilities:
Oversee data security and product enhancement
Relationship management with internal technology users and vendors
Accountable for performance and uptime of the solution as measured by department KPIs
Accountable for costs and projections along with managing budgets of the department
Champion agile development to improve operational process
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