[New Job Opening] Institutional Marketing Lead job Vacancy in Aviva, London

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Job Details:
Company name : Aviva
Position Name :
Institutional Marketing Lead
Job ID :
Description : Showing people across the UK how we can make a positive difference to their lives – that’s the gauntlet that’s been thrown down for our newly formed Customer & Marketing team.
Already, the team’s delivering marketing and engagement activities designed to delight millions of Aviva customers, while exciting those yet to experience the benefits of our products and services.
Here’s your chance to join the team and help us connect with customers in new and innovative ways – using data and insights, delivering amazing digital experiences – They’re just some of the ways you could ensure this new team plays a key role in helping us meet our goal of becoming the UK’s ‘go to’ financial services brand.
In line with this exciting period of change and growth for our Customer & Marketing division (C&M), we are now keen to secure the talents of a highly commercial and innovative Institutional Marketing professional , to work within our Client Marketing function for Aviva Investors . It is therefore imperative that candidates are currently, or have previously, worked in an Asset or Investment Management environment.
The role
In the role of Institutional Marketing Lead , you will be responsible for driving the Global Institutional Marketing strategy , working closely with the wider Aviva Marketing function, as well as key stakeholders, driving forward the institutional marketing agenda. This will include collaboration with regional team members, to ensure effective delivery across priority markets.
The team
The Aviva Investors Award-winning Marketing Team are accountable for understanding and responding to our clients’ needs through delivering coordinated marketing activity. Across marketing, digital and brand divisions, underpinned by strong operational efficiency, we are constantly aspiring to deliver marketing excellence, challenging ourselves to ‘raise the bar’. The marketing team is ever evolving and seeks to build a successful and collaborative team who provide marketing solutions to client challenges and are an integral part of business growth.
Aviva introduced “smart-working” in 2020 and therefore remote working is currently on offer – however the successful post-holder will need to be based a commutable distance from our London offices and will be encouraged to work from this location 3 days per week.
Duties & Responsibilities
Plan and coordinate the global institutional strategic marketing plan to ensure business objectives are met in the most effective and efficient way across client segments
Own the planning and delivery of our client marketing plan for UK pensions and consultants
Effectively measure marketing efficiency and optimise return on investment through a data and insight led approach
Become the key voice of the client lead team, working in conjunction with Brand, Campaign and Digital Marketing colleagues, to implement integrated campaign and activity across the full communication platform
Work in partnership with Distribution and Client Experience team members to advise and align the institutional marketing plan with our Global Corporate & Speciality (GCS) strategy
Handle the departmental budget alongside prioritising, analysing and negotiating relevant event and sponsorship opportunities across Pensions, Insurance, and Liquidity, undertaking regular forecasting and reporting tasks
Work closely with the digital, CRM, and sales teams to complete a lead nurturing program plus work with Sales on lead qualification
Solicit and incorporate feedback from multiple internal team members, ensuring input is reconciled against strategic intent and objectives
Challenge and improve processes as appropriate
Skills & Experience required
Solid understanding of the Investment / Asset Management industry thanks to working extensively in this sector within a digitally focused Marketing role
Previous experience and knowledge of the Institutional marketplace
Integrated campaign and/or project management across multiple touchpoints
Excellent interpersonal skills with the ability to build strong trusted working relationships with internal and external stakeholders at all levels, globally
Flexible and comfortable working in a fluid and matrixed environment
Strong planning and organisational skills
What will you get for this role?
Competitive salary (depending on skills, experience and qualifications)
Generous defined contribution pension scheme
Annual performance related bonus and pay review
Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days
Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family. (Some exclusions apply)
Excellent range of flexible benefits to include a matching share save scheme
Working at Aviva
At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.
We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take responsibility, and who make good decisions.
The way we do this is important too. We always ‘Care’. It’s our thing. We’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.
We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.
We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability, and we’ll make sure we interview you.
We’d love it if you could submit your application online. If you require an alternative method of applying, please give Daisy Holmes a call on +44 7436 672007 or send an email to daisy.holmes@aviva.com .
*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.
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