Are you looking for a Job in Manager, Marketing Activation, UK Vita (CEG, Vita Marketing) Field then this post may be relevant to you.
Job Details:
Company name : Fiskars
Position Name : Manager, Marketing Activation, UK Vita (CEG, Vita Marketing)
Location: Barlaston
Job ID : 0d7d9f226e41f929
Description : Our purpose at Fiskars Group is to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!
Key Responsibilities
This job holder is accountable for tasks including, but not limited to the below:
Individual responsibilities
Build the local annual plans and 3+ years outlook for the brand.
Development and implementation of strategic marketing plans and campaigns to meet both company and individual brand targets for the market.
Optimize, plan and lead the execution of the plans in GTM presentations to support the overall development of the brand and to reach set KPI:s using the tools available (Media strategy, NPD:s launch support, channel strategy (including e-com), media, influencers, event, PR, campaigns etc).
Set Campaign plans and guide on promotional levels for all channel (omnichannel approach).
Content planning (360) aligning all content to the marketing calendar and different channel needs.
Create the local “best in class” sell in presentation to the customers (one presentation to be used for all customers, adjusted by sales)
Consistently monitoring, analysing and evaluating marketing trends, consumer behaviours and competitor activities to identify brand and marketing opportunities and supporting growth plans.
Manage the brand budget and secure the best ROI of the budget spent to support the sales and brand targets balancing short term reality with long term brand building.
Pricing exercise input with consumer and competitive input on RRP and recommendation on pricing as a result on target and floor price analysis (analysis done by finance).
Initiate portfolio reviews and critically discuss what items fits in the market and portfolio and initiate strategic portfolio thinking on the brands in the organization.
Be a partner to the central team by giving a local view on initiatives as well as making sure the sales organization gets the support needed for the best results
Deliver required material according to the meeting calendar – annual clock
Initiate and take active part in sales follow up and analysis and follow up on brand performance in the market. Monthly reporting as well as budget and cost follow up is required to be able to be on top of actions needed to be taken to optimize performance.
Create best practice cases and share with the organization
Join us in making the everyday extraordinary!
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