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Job Details:
Company name : Mace
Position Name : Marketing and Communications Manager
Location: London
Job ID : f5ca54b4328c7843
Description : The opportunity
The role of the Responsible Business Marcomms Manager is to raise awareness of Mace’s sustainability and social value service offers and to communicate the work that Mace does to positively impact the planet and communities.
Being responsible and acting sustainably is central to everything Mace does and our people are fully behind our bold ambitions.
One of our three business priorities is to ‘pursue a sustainable world’ because we believe that the industry needs to continue to transform the way we build, refurbish, operate and repurpose the built environment to respond to the climate emergency. Mace is at the forefront of driving that change.
In this unique and exciting role, you will work alongside the 100+ strong responsible business team who lead Mace’s efforts to deliver carbon savings and create social value and which operates a highly successful property and infrastructure global consultancy offer.
Your role will be to run a busy programme of activity, to include the creation of compelling written narrative in the form of thought leadership articles, reports, case studies, profiles, video scripts and social media posts; development of engaging marcomms campaigns for both internal and external audiences; and generation of communications opportunities to position Mace as a voice for change. You will also take the lead in our annual client carbon survey and support the team in developing Mace’s ESG report each year.
You must have a keen interest in carbon reduction, biodiversity and social value creation, and be experienced in reaching and engaging wide audiences with high-quality creative content across different channels.
The role will offer you the opportunity to engage with a diverse range of people across the company and play a central role in positioning Mace as the responsible business it is and in growing the sustainability and social value consultancy offer.
Your responsibilities will include:
Working with internal stakeholders to develop and deliver a communications strategy that supports the business priority – pursue a sustainable world.
Creating high-quality written content for internal and external channels, ensuring that content is timely, clear, compelling and consistent, and reflects Mace’s tone of voice and house style.
Writing thought leadership articles, reports, case studies and profiles for a range of communications channels.
Working alongside the Marcomms events team to create opportunities to engage internal and external audiences.
Creating engaging marcomms campaigns with clear messaging and with opportunities for Mace people to get involved.
Measuring and reporting on content engagement.
Keeping abreast of content trends and digital technologies.
Establishing and building relationships with internal stakeholders and external stakeholders.
Acting as an ambassador of the Mace brand – providing advice and support.
Supporting the Marcomms team to achieve the objectives in the marketing and communications strategy.
Being familiar and compliant with Mace policies and processes.
About you
You will ideally be a member of a chartered institute e.g., CIM or CIPR and have significant content writing experience across different channels, in particular on subjects associated with responsible business practices. You will be experienced in adopting a corporate writing style with minimal supervision.
You have experience of SEO and knowledge of marketing automation systems, particularly Oracle Eloqua as well as an understanding of different CRM platforms, particularly Salesforce/Oracle. You have experience in copy editing to house standards and style and excellent knowledge of sustainability. You have experience in conducting research to produce high-quality content.
You have knowledge of the construction and consultancy industry. You have B2B marketing experience. You are proficient in the Microsoft Office suite of software, particularly MS Word and MS Excel with a meticulous approach and good attention to detail. You have excellent communication skills – written and verbal along with a high level of creative writing experience for different channels and audiences.
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